Josh Salganik

SEO Strategist
Josh Salganik is Proterra’s Search Engine Optimization (SEO) Strategist. His unique, and uniquely effective, approach to this emerging marketing technology lets Proterra develop leading-edge SEO solutions for its clients that few of its competitors can offer.

He stumbled upon the principles of what he calls the “Alpha SEO Strategy” while attempting to help his mother revive her practice as a Licensed Professional Counselor & Mental Health Specialist. Alpha refers to the Alpha Coefficient, a statistical approach to gauging the effectiveness of investment fund managers. Managers who achieve returns from any asset class in excess of those generated by the asset class as a whole are said to have a positive alpha.

By subjecting websites which produce the highest Search Engine Results Page (SERP) rankings for any given keyword to careful statistical analysis, Josh is able to develop a detailed profile of the SEO techniques that are most effective for that keyword, and engineer a strategy for quickly putting clients seeking to compete for that keyword at the top of SERPs.

After developing and refining the Alpha SEO approach, Josh founded Salganik Solutions in 2009, and rapidly developed a reputation as one of the world’s leading practitioners of SEO. He was recognized as a Google Accredited Advertising Professional, and Salganik Solutions gained Google Certified Partner (Certified Company) status, both coveted credentials in the world of Internet Marketing.

Prior to embarking on his adventures in SEO, Josh was a successful money management professional (hence his familiarity with the Alpha Coefficient). He worked as a Wealth Manager for Ken Stern & Associates, a money management firm, and before that, as a Financial Advisor for First Investors Corporation, a broker of its own in-house mutual funds and life insurance products.

Born and raised in Richardson, TX, Josh graduated from Pearce High School in 2002. He studied Business & Finance at San Diego State, from which he graduated in 2006, and acquired his Accredit Investment Fiduciary Designation (AIF) from the University of Pittsburgh in 2007. That same year, he also attained FINRA Wealth Management Series 7, Series 6, Series 63, Series 66, and California Life Agent licenses.

When not engaged in compiling a record of success many would regard as extremely impressive for a man so young, Josh is a fitness buff of fanatical proportion. While in college, he supported himself by working as a personal trainer for Bally Total Fitness Corporation, and continues to maintain his peak conditioning with the same focus and determination he brings to his professional endeavors.