SITUATION
Cinemark, the nation’s fifth largest movie theater chain, wanted a new employee uniform that would enhance their image and maintain brand consistency, while at the same time being something that their young employees would be happy wearing.

STRATEGY
Proterra took the Cinemark logo and applied it to uniforms, visors, and aprons to compliment the theater’s decor and to reflect a fun and exciting movie experience. To convey the desired image, Proterra built a uniform prototype, cutting and sewing samples to convey the desired look and feel. Proterra also organized production, embroidery and distribution of the materials on behalf of Cinemark, making the entire series of projects a seamless “one-stop-shopping” experience for the company.

RESULTS
• The stylish black uniforms can now be seen being proudly worn by Cinemark employees across the country.

• In addition to providing a cost effective and attractive uniform, a uniform consistency program developed by Proterra is now being used nationwide.