SITUATION
HIT Entertainment PLC is now one of the world’s leading children’s entertainment companies with arguably the strongest portfolio of classic properties under a single management. These include Bob the Builder, Thomas the Tank Engine, Barney, Angelina Ballerina, Pingu and Guinness World Records. HIT Entertainment needed assistance creating print advertisements for placement with an agency that could provide quick turn service.

STRATEGY - Print Advertisements
Proterra has been able to provide their expertise for HIT Entertainment in developing high quality advertisements for their Barney LIVE and Bob the Builder LIVE traveling shows. Advertisements are placed in over 20 different markets notifying people of the arrivals.

RESULTS
•Proterra has been successful in creating a quick-turn program for HIT to place their ads. HIT is so impressed with the work; we have been creating these ads for over three years and still continue to improve our processes to provide the utmost service to our client.