Leadership

DANNY SANCHEZ
CEO

Danny graduated from A&M Kingsville with a BBA in marketing. While in college, Danny served as marketing club president and grew it into one of the largest organizations on campus. Danny has over 23 years of marketing experience and has managed and maintained a number of Fortune 500 accounts. Drawing from his extensive background in marketing and client relations, Danny contributes his methodical and logistical analysis to every account at the agency. As Proterra's chief strategist in new business development, Danny has taken Proterra Advertising from a small agency to a thriving, multi-million-dollar business without compromising personalized service. In addition to bringing 30 years of organizational management skills to the agency, Danny also serves on numerous boards and has also been granted many awards for serving his community.
 
LISA SANCHEZ
Principal

Lisa has been in advertising for over 12 years and received her Bachelor's Degree in International Studies from Austin College. Since Proterra’s inception in 1993, Lisa applied her analytical thinking and creativity to produce outstanding work. Drawing from her extensive background in marketing and customer relations, Lisa manages the strategic development for consumer and business-to-business accounts. Perpetually generating above average industry results, Lisa is the driving force behind each successful project. The combination of her strategic and industry experience allows her to structure each project with effective organization. As Principal of the agency, Lisa works on all accounts, most notably with Cingular Wireless, State Farm Insurance, GE Financial and American Airlines Center.





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