Proterra brings on New Marketing Director
(June 14, 2004)

Erica Voelker has joined Proterra Advertising as their new Marketing Director. Prior to joining Proterra, she developed the marketing and advertising departments for an international manufacturing company, and gained previous agency experience working with GSD&M on the Southwestern Bell and Cellular One accounts.

“The Advertising agency industry is highly fragmented, and it is becoming increasingly difficult for clients to find marketing and advertising partners that are a good match for their needs,” Danny Sanchez, Chief Executive Officer of Proterra Advertising said. “Erica’s primarily responsibility will be to make clients and prospects more aware of our capabilities and those unique attributes that we are proud to offer. She will help us market to our two primary core groups of customers -- direct marketers and Hispanic marketers – in addition to traditional advertisers.”

“I joined Proterra because I felt the connection with the personalities here,” said Voelker. “I wanted the opportunity to get back in an advertising agency with strong marketing skills. Proterra’s strong mix of direct marketing, Hispanic and traditional advertising capabilities made this the perfect place for me to work,” said Voelker.

Voelker graduated from Texas Tech University in 2001 with a BA in Advertising and Minor in Marketing. She received her MBA with an emphasis in Marketing at the University of Phoenix – Dallas campus.

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