Proterra Joins Cast of Dallas Summer Musicals
( August 2004)

Hispanic advertising agency Proterra Advertising has been cast by The Dallas Summer Musicals to assist them in with the translation of English to Spanish subtitles for their summer musicals. Proterra worked with The Dallas Summer Musicals in the past with translations for “Miss Saigon” when it toured through Dallas. Now DSM has asked Proterra to help with “Joseph and the Amazing Technicolor Dream Coat” and “Jesus Christ Superstar.” The Addison-based agency is a multi-lingual full service agency that specializes in Hispanic marketing and targeted direct marketing.

“One of the strengths of having a multi-cultural team in our agency is that we can provide highly specialized marketing and advertising services in a variety of languages to a variety of cultures,” said Danny Sanchez, Chief Executive Officer of Proterra. “We are very excited that The Dallas Summer Musicals have once again asked us to partner with them to provide multi-lingual services for the Dallas / Fort Worth area. This unique program will allow many people of different cultures to enjoy the wonderful summer musicals presented by DSM.”

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