PROTERRA ADVERTISING RANKED 25TH LARGEST AGENCY IN METROPLEX.

Dallas, TX… Proterra Advertising was recently ranked the 25th largest advertising agency in Dallas by the Dallas Business Journal 2004 Book of Lists.

Proterra’s strength in both Hispanic and direct marketing helped the Dallas agency boost its 2003 capitalized billings to $13.82 million, a 7.4% increase over its 2002 billings of $12.87 million.

The Top 25 ranking comes on the heels of Proterra winning a prestigious Latino Marketing Award for "Best Multicultural Advertising Campaign."

"It is very gratifying to be recognized by the Dallas Business Journal," said Lisa Sanchez, a principal of Proterra Advertising. "We have been blessed to work with some great clients who have allowed us to tackle important creative and strategic initiatives for them. This recognition is a direct result of the success we've been able to generate for our clients, because we've grown as they've grown."

Sanchez added that Proterra is one of the few listed agencies that specializes in Hispanic marketing. “Our inclusion further validates the success and acceptance of our ‘Hecho en USA’ organic approach to speaking with the diverse Hispanic market.”

This year marks the first that Proterra Advertising has been listed among the area’s 25 largest agencies. Earlier this year, the agency was recognized by the Latino Marketing Awards (LMAs) and was awarded Best Multicultural Advertising Campaign for its work with State Farm.

Proterra Advertising is located in Addison, Texas. Its clients includes State Farm, AT&T Wireless, Cinemark, The North Texas Food Bank, USAA and many others. More information about Proterra is available on its Web site, www.proterraadvertising.com.