Proterra Unveils a new brand, and a new name
(August 30, 2004)

Proterra Concepts announced today that it has changed its name to Proterra Advertising. The name change is one of several changes that reflect a new strategic direction for the agency.

Danny Sanchez, President and Chief Executive Officer of Proterra, said the new name more accurately reflects the focus of the agency. “Our goal is to be known for the services – and the service – we provide. We’re well-known for our direct marketing capabilities, but our Hispanic advertising and traditional advertising business has grown to the point that this change made sense.

” Proterra Advertising has rolled out a new logo and a new web-site to support the name change. “We are growing,” continued Sanchez,” and we wanted a name and a presence that reflected our core abilities.” Sanchez also said that Proterra Advertising has been hiring aggressively to keep up with the staffing demands brought on by growth. “We are excited with the growth of Proterra, with the support of our clients, and with the caliber of new employees we’ve been able to add.” Sanchez noted that recent growth has fueled the hiring of a new creative director for the agency as well as the hiring of a new business development specialist for the firm.

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