Proterra welcomes Robert!!
(Addison, TX, March 23, 2004)

Proterra Concepts announced today the addition of Robert Soto to the Proterra team as their new Creative Director. Soto came to Proterra from American Airlines Publishing, where he was an Art Director on Nexos magazine, a Spanish and Portuguese in-flight magazine catering to Latin American business and leisure travelers.

Soto’s experience also includes serving as a senior graphic designer for Brainstorm, Inc. and as a senior graphic designer at Logic Design in the Woodlands, TX.

“We had been searching for the right creative director for some time,” said Danny Sanchez, chief executive officer of Proterra Advertising. “We knew what we wanted in our creative director, and when we learned that Robert wanted to relocate from the Houston area to Dallas, we immediately put out our welcome mat. We knew his skills and service orientation would be a great fit at Proterra.”

“I chose to join Proterra because I enjoy working in two languages. I also was intrigued by the opportunity to lead the talented creative team at Proterra. It was an opportunity I couldn’t pass up,” said Soto.

Soto graduated in 1998 with a BFA in Communication Design from University of North Texas.

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